John Kleinbell, music producer and co-founder of 2Indie, pulls back the curtain on what it really takes to build a sync career from the ground up. From hauling gear to the Third Street Promenade hoping to be discovered, to landing an international Starbucks campaign that reached hundreds of millions of people, John's journey is proof that persistence, relationships, and a relentless commitment to craft can transform your music into a real income stream. A jack of all trades in the truest sense, John has racked up placements with Disney, Fox, Netflix, Hulu, Nick Jr., and more - and he's brought that hard-won knowledge into 2Indie, a company dedicated to helping musicians make a full-time living in sync. In this episode, John breaks down why starting fresh beats fixing old songs, how to write music with "ear candy" that stops a supervisor mid-scroll, what split sheets can save you from, and why your reputation in this industry is your most valuable asset. If you've ever wondered what separates the artists who land placements from the ones who don't, John lays it all out. 🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen here: https://selling-the-soundtrack-podcast.simplecast.com/
🏆 A huge thank you to our episode sponsor, Mogul! Think of Mogul as your personal royalty collection department. Connect your PRO account, distribution platforms, and all your royalty collection services in one place. They also track discrepancies and provide actionable insights so you get every dollar you're owed.
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🤝 CREDITS:
Guest star: John Kleinbell
Videographer & audio/recording engineer: Matthew Ace Hagerty
Video editor: Andrew Goeldner
Produced by: Tiffany Williams
Recorded at: Podcast House Nashville
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